Toppan launches trial of card-linked offer service to bring consumers to physical stores

Concept for the Toppan CLO Service. Photograph Toppan

Toppan (TYO: 7911), a global enterprise in communication, security, packaging, décor materials, and electronics solutions has collaborated with Fidel API (Fidel), a global fiscal infrastructure platform, to establish Nihon's kickoff card-linked offer (CLO) 1 platform to drive consumers to concrete stores from online media and apps. The Toppan CLO Service, an open platform independent of credit card visitor systems, will be provided on a trial basis in financial 2021.

Recent years have seen rapid growth of Online Merges with Offline (OMO) services, which aim to attract consumers to physical stores with digital coupons and online campaigns. To authenticate coupons, nonetheless, stores often have to innovate additional devices, upgrade greenbacks registers, and change procedures to respond to systems and operational requirements that differ between credit card companies. Users, meanwhile, need to own and use the specific credit cards handled by each store, and utilise is limited to certain cards in some cases.

To accost these challenges, Toppan has leveraged Fidel's organization to develop an open platform CLO service that works with the arrangement of any credit card company. This volition enable Toppan to provide a service that both stores and users tin can take advantage of without whatever added brunt.

Before going to a physical store, users select the offer they are interested in and register the credit menu they want to utilize online. After using the card to pay at the shop, they receive rewards such equally points via online media. Users do non need to present a concrete coupon or smartphone screen when they pay, and stores are non faced with the added burden of having to upgrade POS registers to exist compatible with the individual systems of credit carte du jour companies so that they tin can offer rewards to carte du jour users.

The Toppan CLO Service is a pay-for-performance service. Stores pay advert fees to Toppan based on the value of payments just when menu users buy something in stores. Stores can therefore become a clear picture of cost-effectiveness as a measure to bring in customers.

The Toppan CLO Service will initially exist rolled out to selected participating stores before the range of credit carte brands that tin can exist used is expanded. Toppan is aiming to bulldoze the service further by increasing the number of participating stores and coordinating with other media, including the Shufoo!ii electronic advertizing flyer service and Mirai no Chirashi3 (flyer of the future), a new service that supports sales promotion.

Toppan will also create a mechanism for tracking online to offline consumer movement through the CLO service and target consumer-information-driven smart supply chain management from manufacturer to retailer by compiling data on purchasing and visualizing effectiveness in attracting customers.

1. CLO services deliver rewards from stores to credit card users based on credit card payment information. Such services attract consumers to stores with a model in which credit card users select the offers they desire to take advantage of before visiting participating stores and receive rewards when they pay using the specific credit bill of fare.
2. Shufoo! is Japan's largest electronic advertisement flyer service. It was launched by Toppan in Baronial 2001 and is used predominantly by women in their 30s, 40s, and 50s. The business was taken over past Toppan Group visitor Ane Compath in April 2019. Approximately 4,400 leading distributors and regional supermarkets and 120,000 stores are registered with the service. Shufoo! enjoys 450 meg page views and sixteen 1000000 unique users per month (every bit of Oct 2021; including ASP-based access). It also features functions for compiling and analyzing data on the number of times flyers accept been viewed and which sections of flyers accept been viewed most. Consumers can browse advertizement flyers and other shopping information from stores throughout Japan on smartphones, tablets, PCs, and other devices.
3. Mirai no Chirashi is a new sales promotion back up service for the digital era launched on a trial basis in February 2021. It consists of "Hashtag Flyer," a service for producing paper and electronic advertising flyers that promote products past theme; "Video Flyer," a service for creating videos that promote understanding of advertizement flyers; and "Personal DB Flyer," which displays products on special offer every month for each theme.

Fidel API is a global financial infrastructure platform that enables developers to build programmable experiences at the moment a transaction occurs on whatever payment menu. Launched in 2018, Fidel API is headquartered in London, with offices in Lisbon, New York, and remote employees globally. Fidel API is backed by investors including Nyca Partners, QED Investors, Citi Ventures, RBC Capital, and Commerce Ventures.

Established in Tokyo in 1900, Toppan is a diversified global provider committed to delivering sustainable, integrated solutions in fields including press, communications, security, packaging, décor materials, electronics, and digital transformation. Toppan'southward global team of more than than 50,000 employees offers optimal solutions enabled past industry-leading expertise and technologies to accost the diverse challenges of every business sector and club and contribute to the achievement of shared sustainability goals.

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